Watch Clip	Oct 28: Beefscapes Advertising Campaign From television to the internet, consumers are bombarded with advertising.  So how does the beef industry cut through all of the ad clutter?  By creating a whole new marketing landscape.  For more information visit:  MyBeefCheckoff.com.

Watch Clip	Aug 19: Muscle Profiling of Underutilized Beef Muscles It’s just one way your Beef Checkoff is working to improve the value of the beef carcass.  It’s called muscle profiling and a team of researchers at the National Cattlemen’s Beef Association are working to identify “diamonds in the rough” and add value to underutilized beef muscles.  To learn more visit: www.beefinnovationsgroup.com.

Watch Clip	Aug 5: Team ZIP Runs the Boilermaker It’s a group of runners working hard to promote beef! The group is called Team ZIP. ZIP stands for zinc, iron and protein, all of which are important nutrients found in beef. In July, Team ZIP took to the road in Utica, New York to run in the Boilermaker 15K. If you’re interested in joining Team ZIP, visit PowerOfProtein.BlogSpot.com.

Watch Clip	May 6: Will the Slow Economy Affect Summer Grilling Beef Demand? The cattle industry often gets a boost in beef demand around the start of summer grilling season.  But how is the slow economy affecting consumers?  Duane Lenz of Cattle-Fax has more in this week’s Market Watch.  For more information visit: Cattle-Fax.com.

Watch Clip	Apr. 29: New Beef Cuts on the way to Grocery Stores New products have been one of the key factors in the increase in beef demand over the past decade.  Now, several new beef cuts are on their way to grocery stores and restaurants.  Cattlemen to Cattlemen’s Brian Baxter has more.

Watch Clip	Apr. 29: New Products Tasted at the Cattlemen's College Cattlemen say the new beef products taste great.  Some of the new products were served to a hungry crowd at the Cattlemen’s College held during the 2008 Cattle Industry Annual Convention and Trade Show in Reno, Nevada.  Here’s what the lunch crowd had to say. www.beefusa.org/prodcattlemen_scollege.aspx.

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Feb. 5: Beef. It's What's For Dinner. Launches a New Ad Campaign  Beef has a new look.  The Beef Checkoff has just launched these new exciting new print advertisements.  The theme...Discover the Power of Protein in the Land of Lean Beef.  Each ad depicts a beautiful landscape to showcase the power of lean beef.  To view the new print ads and listen to the radio spots, visit beefitswhatsfordinner.com.

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Feb. 5: 27th National Beef Cookoff  Last fall, beef lovers from across the country traveled to Chicago for the 27th National Beef Cook-Off!  The event was hosted by the American National Cattlewomen and produced some exciting beef recipes.  Competitors from around the country participated in a variety of categories including New Dynamic Beef Dishes, Nuevo Latino Beef Recipes, Kids in the Kitchen and Small Plates, Big Taste!  To see the recipes for these exciting new dishes visit: beefcookoff.org/WinningRecipe.

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Jan. 29: Beef University  With today's fast-paced lifestyles, more Americans are dining away from home more often.  That makes restaurants an increasingly important part of the demand picture for beef.  It's something the beef industry is not overlooking.   Beef University is a training program for food service operators.  For food service operators interested in using the Beef University program visit: beeffoodservice.com.